Pop Icon's new perfume

20/11/2025

Glam Recco Desk

Pop icon Billie Eilish is back in the fragrance game — this time with a scent that’s bolder, darker and more personal than ever. Her latest launch, Your Turn II, builds on the success of her earlier fragrance while evolving into something deeper and more mysterious.

From her early years ripping scent strips from magazines to becoming fully immersed in the design and creative process, Eilish reveals her lifelong love of fragrance. “I’ve always had a ridiculous sense of smell,” she says, “and I wanted to create something my younger self would have loved.” 

Information from confirmed on Harper's Bazaar.  

What’s new:

• The scent opens with unexpected top notes like pimento berry and cassis leaves, moves into a heart of fig nectar, vanilla orchid and black tea leaves, and finishes on a grounded base of natural vetiver, cedarwood and olibanum resin.
   
• True to Eilish’s aesthetic, the bottle design remains eye-catching: a chunky dice shape with a soft matte finish, intended to function as a collectible object as much as a fragrance.
   
• The fragrance maintains Eilish’s long-standing commitment to vegan, cruelty-free and gender-neutral formulas.
   

Why it matters:
In a celebrity fragrance landscape packed with quick drops and loud names, Your Turn II stands out for its artistry and personal investment. Eilish is not just lending her name — she’s immersed in the creative process, drawing parallels between her music, memory and scent. She says the new perfume is like her song “Chihiro” — mysterious and layered. 

What to know:
Available now via billieeilishfragrances.com (and heading to select stores including Ulta Beauty spring 2026). Price starts around US $90 for the 100 mL size. 

In a nutshell: If you’ve been following Billie’s evolution — from chart-topping music to bold style to now scent storytelling — Your Turn II is a natural next chapter. It’s a fragrance that says: You get to define the rules. Your turn.

Billie Eilish, Perfume, Fragrance, Your Turn 2, Your Turn II, Glam Recco, GlamRecco