DUA LIPA's SKINCARE BRAND is 'DUA'

10 Nov 2025

Glam Recco Desk

Global pop icon Dua Lipa has officially entered the skincare arena with the launch of her new brand, DUA™, developed in close partnership with the luxury science-driven skincare house Augustinus Bader. The collaboration marries Dua’s personal skincare philosophy with Augustinus Bader’s decades of biomedical research, offering a streamlined set of premium everyday essentials.

The debut DUA line features three core products:

• Balancing Cream Cleanser — A gentle but deep-cleansing formula built for younger, active skin (e.g., travel, performance, late nights).
   
• Supercharged Glow Complex — A serum formulation designed to brighten skin, target post-acne marks and uneven tone and provide a dewy finish.
   
• Renewal Cream — A daily moisturizer with a rich yet lightweight texture, intended to support barrier health, soothe redness and help prevent blemishes.
   

Each product incorporates the newly formulated TFC5™ technology — a gentler, youth-focused adaptation of Augustinus Bader’s signature TFC8 complex. TFC5 is said to combine biomimetic peptides, antioxidants, moisture-enhancing proteins and other advanced actives. 

DUA™ is currently available via the brand’s direct-to-consumer website (for example, at duabyab.com) and will roll out to select global markets. 

In terms of pricing, the range is positioned to be more accessible than Augustinus Bader’s ultra-luxury offerings, with reported price points between approximately US $40 to $80 for the three-piece collection. In the UK market, pricing starts from around £31 for some items. 

Unlike many celebrity skincare launches, Dua emphasises that she was deeply involved in product development, ensuring formulas that feel lightweight, fragrance-free and suitable for everyday use — not just glam occasions. 

The partnership also allows Augustinus Bader to reach a younger demographic (Gen Z / younger millennials) with high-performance science at a relatively more approachable price point. 

With DUA™, Dua Lipa is stepping into skincare in a way that prioritises performance, routine and authenticity—rather than relegating her name to merely a logo. For consumers looking for a minimalist three-step routine with serious backing, this launch may offer a compelling option. That said, in a saturated celebrity-beauty market, the true test will be how the line performs beyond its initial buzz and how it lives up to the science claims in the real world.

Tags: Dua Lipa, clothes, fashion, style, perfumes, winter wear, glam recco.