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HYUE Announces Malaika Arora as Brand Ambassador – “Own It”
27/8/2025
Glam Recco Desk
HYUE, India’s premium colour cosmetics brand known for bold innovation and product first philosophy introduces Malaika Arora as the face of its new statement in beauty, Own It. The campaign launches with the debut of the VelvetteKiss Featherlight Lipstick.
Malaika’s enduring influence in fashion, beauty, and lifestyle makes her a natural fit for HYUE’s
philosophy of celebrating self-expression, sophistication, and individuality. VelvetteKiss
FeatherlightLipstick delivers plush, featherlight comfort with a smooth, powdery matte finish offering
intense colour payoff in just one stroke. The shade palette ranges from effortless everyday nudes to
striking reds and deep, dramatic tones, crafted to flatter diverse Indian skin tones.
“HYUE is built for the discerning beauty consumer who demands nothing less than the best.
Our mission is to create aspirational products of world-class quality, brought to life through iconic branding and exquisite packaging. Malaika personifies this ethos with effortless grace and timeless allure. Her association with HYUE marks an exciting new chapter in our journey to redefine beauty for the modern Indian consumer.” — Nabeel Kadri, Founder, HYUE
“HYUE represents a modern, forward-thinking vision of beauty,” said Pradeep Banerjee, Co-Founder of
HYUE and former Executive Director at Hindustan Unilever. “With our expertise in formulation and our
deep understanding of the Indian consumer, we aim to create products that inspire confidence in every
use.”
“HYUE is bold, enduring, and undeniably glamorous. Their aspirational products, world-class quality and timeless packaging make partnering with them instinctive — an exquisite Indian brand aspiring to rival the finest in the world.” — Malaika Arora
The collaboration will span interactive social content, and limited-edition product lines, deepening
HYUE’s connection with style-conscious, confident consumers nationwide.
About HYUE
Founded by Nabeel Kadri, HYUE is a premium Indian colour cosmetics brand offering a curated range of high-performance lip, eye, and face products. Built on the belief that makeup should amplify, not edit, who you are, HYUE blends artistry and innovation to create makeup that celebrates individuality and
self-expression.
Bollywood actress, Indian model and fitness enthuciast Malaika Arora is the face of HYUE.