India the next big beauty hotspot

21 August 2025 

Glam Recco Correspondent

India's luxury beauty market, valued at approximately $800 million in 2023, is projected to experience significant growth, reaching $4 billion by 2035. This expansion is driven by a young, affluent, and digitally connected consumer base.International beauty brands are increasingly focusing on India as a key market for expansion

According to a report by consulting firm Kearney and luxury beauty distributor LUXASIA, India's luxury beauty market is expected to grow at a compound annual growth rate (CAGR) of 14%, doubling to $1.6 billion by 2028 and reaching $4 billion by 2035. This growth is attributed to factors such as rising disposable incomes, a growing middle class, and an increasing inclination towards luxury beauty products. 

Global beauty companies like L'Oréal, Estée Lauder, and Shiseido are tailoring their strategies to tap into the Indian market. These strategies include customizing products for local preferences, embracing e-commerce platforms, and collaborating with local influencers and designers. For instance, Estée Lauder is utilizing digital data to target emerging cities and investing in local brands such as Forest Essentials. Similarly, L'Oréal and Amorepacific are capitalizing on evolving consumer preferences and trends. 

E-commerce platforms like Nykaa, Amazon, and Shoppers Stop are playing a crucial role in facilitating the growth of the beauty sector in India. These platforms are expanding their product offerings and enhancing their store presence to meet the rising demand for beauty products. The convenience and accessibility provided by these platforms are contributing to the increasing consumption of beauty products among Indian consumers.

India's luxury beauty market presents a significant growth opportunity for international brands. By understanding and adapting to the unique preferences of Indian consumers, these brands can establish a strong presence in one of the world's fastest-growing beauty markets. 

Tags: India, Beauty market, perfumes, makeup, watches, glam, creams, tira, nykaa