Top Indian Beauty Brands on the Rise

23 August 2025

Glam Recco Desk 

• These brands are steering trends with ethical formulations, inclusive ranges, and Ayurvedic authenticity.
   
• With rising demand for clean, transparent, and effective beauty, they’re capturing both Indian and global audiences.
   
• Despite stiff competition from multinational giants moving into India, homegrown labels continue to thrive on trust, cultural relevance, and innovation.

• Easy on the pocket as they are better prising as compaired to their international counter parts. 

Founded in 2014, Plum is India’s first 100% vegan beauty brand known for eco-friendly packaging and transparency. Its wide line—covering skincare, body care, and cosmetics—is a favorite among eco-conscious consumers.

Founded by influencer Diipa Büller-Khosla, Inde Wild bridges Ayurveda and modern skincare. Products like the “PM Sunset Restore Serum” are praised for their heritage-rooted formulas and global appeal.

Meaning “Free And Equal,” FAE Beauty is a gender-neutral, vegan makeup line that embraces inclusivity. It recently secured ₹1 crore on Shark Tank India, valuing the brand at ₹100 crore with 128% year-on-year growth.

Pilgrim specializes in high-quality, vegan skincare made with global ingredients. PETA and FDA–approved, the brand’s retinol cream and Vitamin C serum have received strong consumer approval

A fully Indian-made, clean-beauty line offering vegan and cruelty-free makeup. They run educational campaigns like “Label Padho, Hoshiyar Bano” to empower consumers with ingredient knowledge.

Founded in Chennai in 2018 by actress Shrutika Arjun, this Ayurvedic skincare brand is expanding into global markets like the US and Canada. Known for natural formulations and sustainability

Love Child is the braind child of desinger Masaba Gupta. It's a vibrant cosmo-wellness beauty label that blends skincare with makeup, wellness, and self-love narratives into an inclusive, accessible range. Designed for diverse skin tones and formulated for everyday use, the brand features clean, vegan, and cruelty-free formulations 

Known for its “clean transparency” ethos, Minimalist offers targeted skincare solutions with active ingredients and clear labeling. Their growing success led to Hindustan Unilever acquiring a majority stake. Popular products include their Niacinamide Serum and SPF 50 sunscreen.