Selena Gomez’s Rare Beauty Launches a fragrance
Selena Gomez’s Rare Beauty Makes Its Scented Debut
Glam Recco Desk
30/7/2025
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Selena Gomez’s Rare Beauty Makes Its Scented Debut
Rare Beauty, the beauty brand founded by Selena Gomez, is stepping into the fragrance world with the launch of its very first eau de parfum and a collection of perfume layering balms.
Extending the brand’s signature feel-good ethos from makeup and skincare into the realm of fragrance, the new Rare Eau de Parfum is described as rich, warm, and subtly spicy. It’s been designed to be adaptable to different moods and moments—just like Gomez’s own day-to-day life.
Joining the perfume are four complementary Fragrance Layering Balms in the scents:
🔸 Amber Vanilla
🔸 Floral Peony Blossom
🔸 Fresh Bergamot
🔸 Woody Oak
These balms are meant to be applied to the pulse points before layering the eau de parfum on top, allowing users to create a scent that feels uniquely their own—tapping into the growing trend of personalized fragrance experiences.
“My days are never the same, so I wanted a fragrance that evolves with me,” Gomez shared. “Something that works from a quiet morning to a big night out—and always feels like me.”
Crafted in France, Rare Eau de Parfum features:
- Top Notes: Caramel, pistachio, pink pepper
- Heart: Vanilla, ginger, cocoa beans
- Base: Sandalwood, tonka bean, and skin musks
The perfume is made with responsibly sourced ingredients, and like the rest of Rare Beauty’s offerings, it’s vegan, paraben-free, and dermatologist-tested.
Accessibility was a major focus in the bottle’s design. Created in collaboration with a certified hand therapist and a team of packaging engineers, the round bottle features an ergonomic gold cap that allows for easy use—whether with a single finger, full palm, or four fingers.
In parallel, Rare Beauty continues to grow its social impact efforts. Its Giving Circle initiative encourages supporters to donate as little as $1 a month to help fund grassroots mental health organisations. This complements the brand’s Rare Impact Fund, which aims to raise $100 million over 10 years to support mental health services across underserved communities in the U.S.
Rare Beauty also donates 1% of all sales directly to the Rare Impact Fund.
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Rare Eau de Parfum will retail at £71 for 50ml and will be available exclusively at Sephora starting 7 August.
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