Shalini Pandey in her bold campaign KJO's Tyaani Jewel
Shalini Pandey fronts a striking new campaign, capturing bold glamour and rustic charm
Glam Recco Desk
Mumbai, 26 July 2025
Shalini Pandey is no stranger to bold choices, whether in film, fashion, or personal expression. In her newest avatar, the acclaimed actress brings a compelling blend of strength and softness as she steps into the spotlight as new face for Tyaani Jewellery by Karan Johar under the label’s signature campaign, Forces of Tyaani.
In her first look, Shalini appears in a sculpted monokini layered with natural uncut
diamonds, ruby accents, and gemstone beads from Tyaani Jewellery. The jewellery
though rooted in traditional craftsmanship, is styled like modern armour. Bold,
intentional, and striking against her minimalist silhouette, her gaze is direct and her
stance assured. The result is a moment that feels magnetic and cinematic.
The second look softens the tempo. Dressed in an earthy brown suit and minimal
makeup, Shalini carries a sense of rustic charm and quiet elegance. The caption
accompanying the image, “Unfiltered. Just as I am,” reinforces the campaign’s
deeper narrative. It is a celebration of beauty without pretense and tradition without
boundaries.
Best known for her performances across South cinema and Bollywood in movies like
Arjun Reddy and Dabba Cartel, Shalini’s rise from outsider to breakout star mirrors
the very ethos of the campaign. Each piece of jewellery becomes part of a larger
story, one of grit, grace, and self-belief.
Karan Johar, the creative force behind Tyaani, said, “Shalini brings an irresistible
combination of grit and grace. With Forces of Tyaani, we wanted to portray the
modern Indian woman in all her complexity — someone who is fierce, grounded,
glamorous, and real. Shalini embodies all of this with remarkable authenticity.”
The Forces of Tyaani campaign brings together Johar’s cinematic vision and
Tyaani’s signature legacy in handcrafted cut and uncut natural diamond jewellery.
Together, they present a modern take on traditional artistry that speaks to power,
presence, and individuality.
Tyaani Jewellery is crafted for a discerning generation that values quality,
craftsmanship, and a meaningful story.
Consumers can shop this look at tyaani.com.