Head to Tamannaah Bhatia's Fine Jewellery Label store Juhu,

Glam Recco Desk

Mumbai, 24 Feb 2026

Tamannaah Bhatia has ventured into entrepreneurship with the launch of her fine jewellery brand and a flagship boutique in Mumbai’s Juhu. Conceived as a bootstrapped passion project, the label reflects Tamannaah’s belief that jewellery in India is both emotional and investment-driven.

Speaking about her design approach, she shared that fine jewellery carries a timeless quality, noting that unlike fashion, it “stays beyond you” and can be passed across generations. The collection focuses on natural diamonds, a choice Tamannaah says preserves rarity and exclusivity in an increasingly mass-produced luxury landscape.

With prices ranging from approximately ₹90,000 to over ₹11 lakh, the brand positions itself in the premium segment while aiming to deliver lasting value through craftsmanship. Following the Mumbai debut, Tamannaah plans to expand the label’s presence to other major cities, signalling a long-term vision for growth beyond cinema.

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https://www.tamannaah.com/

Tamannaah Bhatia, Jewellery, Glam Recco